This past weekend I had the privilege to be one of the media photographer for the event.
Using one of my photos from the Red Bull Crashed Ice, I created this Steep video game cover.
Steep is a Ubisoft game where you experiment extreme sports.
Currently, the Crashed Ice is not included as one of the sports in the game but could totally fit – hence my cover.
Steep cover concept
For me, the Redbull Crashed Ice was very similar to a video game; from a visual perspective, sound and feel. Perhaps it is the other way around: the video game is true to what extreme sports are.
” In the end, It’s all about excitement, adrenaline rush and fun! “
The shot I used for the design of my cover was one of THE images I was hoping to capture!
It wasn’t easy. To get 4 athletes in a tight group at the finish line, at the same time – still standing, took several runs.
Event poster concept